NAME: Sneaker
Villa
LOCATION: Broad Street - Philadelphia,
PA
PROGRAM: Building Renovation for Retail Store
CLIENT: Lutz Enterprise Inc.
SIZE: 6,900 S.F.
DATE COMPLETED: March 2003
DESCRIPTION: The client's desire to create a new and unique
flagship store that would showcase the latest in urban
fashion was the starting point for this project. The
objective was to create a space that was in a continual
sate of change, ultimately never the same place twice.
The solution involved the integration of dynamic
architectural forms with a myriad of changing lights
and pulsating music served up by local disc jockeys,
resulting in a club-like atmosphere imbued with a youthful
energy. The dynamic architectural forms were inspired
by the human body in motion, and suggest a sense of dance-like
athleticism that reinforce the ever-changing spectacle
of light, sound, and human activity. These energetic
wall forms define a central gallery space that serves
as the backdrop for showcasing the latest fashions, while
the soaring collision of overhead planes propel the eye
forward to the spectacle of the video wall.
Skewed flooring patterns serve to draw patrons
in and through the tangential retail space and encourage
cross circulation and human interaction. The shoe wall
was designed to place special emphasis on the footwear
by providing high contrast black on white and carries
on the continuity of idea where light becomes the subliminal
force of attention and attraction.
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